Pablo E. Viera – Portfolio

“He who cannot be a good follower cannot be a good leader.” ― Aristotle

Experience in public relations and strategic alliances

A big part of my experience and success was based on generating mutually-beneficial relationships with external organizations and people which allowed us to create a more cohesive community.

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(We were part of the Café pendiente movement – Coffee for homeless – Being part of it was very important for our target market)

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(Invited by Starbucks Argentina CEO Diego Paolini to the first Starbucks Coffee store opening in Córdoba)

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(We collect funds for Techo in our stores – This organization builds homes for the poor)

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(IL CAFFETINO ESPRESSO next to Catupecu Machu, a famous band)

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(IL CAFFETINO ESPRESSSO next to KAMELEBA main singer. Another famous band)

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(A famous sommelier helped us to advertise our coffee shop with free coffee tasting events)

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(Invited by Hillel, a jewish youth organization, to talk to their members about entrepreneurship)

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(We had excellent relations with all the universities in Córdoba. We provided discounts to their students in exchange for advertising)

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This entry was posted on July 27, AM by .
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